In a nation where imported fashion often dominates the market, Wala Jana, the CEO of Sapphire Scents Nigeria, is championing a movement towards locally made, affordable clothing for men. His brand, Sapphire Men, is a testament to the potential of Nigerian craftsmanship and the benefits of using locally sourced materials.
The Inspiration Behind Sapphire Men
Wala Jana’s journey began with a simple observation: imported suits and shoes were not only overpriced but often ill-fitting and unsuitable for the Nigerian climate. He saw an opportunity to create a brand that not only addressed these issues but also celebrated the rich textile heritage of Nigeria. Sapphire Men was born out of a desire to provide high-quality, stylish, and affordable clothing options for Nigerian men.
I have always had an obsession with fashion and all who know me can tell I don’t compromise on quality. I cringe when I see men dressed shabbily or they don’t just look put together. I have also watched with disdain the way many Nigerian suit makers charge with impunity as if they don’t live in Nigeria, if they are not charging in dollars, they are charging outrageous rates in Naira as a result of this, the young upcoming guy is struggling to look good! Before I could afford the finer things of life, I used to wear Zara, Marks and Spencer, Topman suits etc Zara shoes were £40 which was 10,000 Naira back in the day! The average guy cannot seem to look good on a budget anymore!
Nigeria has the finest leather! 98% of what we call Italian leather is actually Nigerian leather! There is a ton of very gifted shoemakers in Nigeria who can make amazing shoes and with the dollar rate it’s only wise to start taking these craftsmen seriously.
It is with this background that I have decided to launch @sapphiremen_ it’s a fashion line that makes custom suits and shoes on a budget. With 95,000 Naira to 100,000 Naira we will give you a double-breasted suit or any kind of suit you want in 3 weeks and this includes the fabric all for 95,000 to 100,000 Naira!
All you have to do is send us your measurements and we will deliver a suit to you in 3 weeks! If you want to look classy and stylish on a budget and if you like what I wear @sapphiremen is the brand for you! Dm now
Why Buy Made in Nigeria?
1. Affordability: By sourcing materials locally and manufacturing within Nigeria, Sapphire Men can offer competitive prices without compromising on quality. This makes stylish and well-fitted clothing accessible to a broader audience.
2. Customization: One of the standout features of Sapphire Men is the ability to customize suits and shoes to fit perfectly. This personalized approach ensures that every piece is tailored to the individual, offering a level of comfort and style that mass-produced imports often lack.
3. Supporting Local Economy: Purchasing locally made products helps to boost the Nigerian economy. It creates jobs, supports local artisans, and reduces the reliance on imported goods. This, in turn, fosters a sense of community and pride in Nigerian craftsmanship.
4. Sustainability: Local production reduces the carbon footprint associated with shipping goods from overseas. By choosing locally made products, consumers can contribute to more sustainable and environmentally friendly practices.
Here are Some Steps to Incorporate Local Fashion into Your Wardrobe
1. Start Small: Add key pieces from local brands like Sapphire Men into your wardrobe. This could be a well-fitted suit, stylish shoes, or even accessories.
2. Educate Yourself: Learn about local materials and craftsmanship techniques. Understanding the story behind each piece can enhance your appreciation and pride in wearing locally made fashion.
3. Spread the Word: Encourage friends and family to support local brands. Share your positive experiences and the benefits of buying made in Nigeria.
4. Stay Updated: Follow local fashion brands on social media to stay informed about new collections, promotions, and events. This can help you stay connected to the local fashion scene and make informed purchasing decisions.
Wala Jana’s Sapphire Men is more than just a fashion brand; it’s a movement to embrace and celebrate Nigerian craftsmanship. Consumers can enjoy high-quality, affordable fashion by buying made in Nigeria while supporting the local economy and promoting sustainable practices. Sapphire Men is a shining example of what can be achieved when passion meets purpose, and it invites all Nigerian men to join in this stylish revolution.