Nobody has ever said you won’t encounter challenges, but your ability to navigate the difficulties makes you stand out as a digital marketing pro.
There is more just to attending classes and masterclasses or even advanced classes without a bit of understanding of the need you are solving and to whom the equation works and will not work.
Two big challenges digital marketers face
Today, just as things digital have become all-pervasive,
marketing, digital marketing has moved to the center
stage. Very little is talked of by way of the real-life issues
facing this sector. As an industry insider, the author talks of
some complexities digital marketers encounter day-to-day.
Very little is talked of by way of the real-life issues facing this sector. As an industry insider, let me talk about some complexities digital marketers encounter day-to-day.
Newbie marketers and digital marketers Today, just as things digital have become all-pervasive, within marketing, digital marketing has moved to the center stage. As most of these cold clients have not been great at marketing gems.
To earn customers, you need awareness. To reach awareness, you need marketing.
- Optimizing PPC ads
- Positioning
- Social media posts
- Content Strategy
- Product Photography
- Ads Budget
One of the encounters of great marketing, you rarely feel like you are marketing at all. It gives you the feeling that someone who has a compelling solution to problems and confidently talks about it. You can never be Bored? Watching a well-scripted TV show that’s right up your alley.
Digital Marketers help creators determine the problem their product is solving, and where they fit vs. alternatives. Is that video game for casual, mobile gamers who have 5-minutes between errands? Or is it for dedicated gamers at their high-end desktops? Is that Toyota can that doesn’t disappoint? Or for chaotic, noisy environments where a voice needs to stand out from the background?
People outside the profession believe marketers have low standards of honesty. In their eyes, we’re willing to bend rules, manipulate, tell lies, mislead, and use their psychological weaknesses against them to get what we want.
The truth is Facebook marketing and Google AdWords have made marketing smarter for automation which has impacted digital marketers’ activities to carry out effective goals towards Google Ads and has made a major change in its preferred way of targeting, creativity, and bidding. Which started in the second half of 2021, it is making a major push for the use of Smart Automation for running its campaigns, using Google’s machine learning capabilities. I will not get into the actual details of the change.
Now, we need to learn about the right audience, and where they pay attention.
Digital Advertisers, they are looking to make their marketing debut with digital marketing itself.
Always remember, good marketing usually doesn’t feel like marketing at all!