TikTok is one of the fastest-growing and most influential social media platforms in the world, with over 1.5 billion monthly active users. It offers a unique and creative way for brands and businesses to reach and engage their target audience, showcase their products and services, and grow their online presence.
However, to succeed on TikTok, you need to keep up with the latest trends and innovations that shape the platform and its community. TikTok is constantly evolving and introducing new features, formats, and challenges that inspire and challenge its users.
In this blog post, we will share some of the top TikTok trends for 2024 that you need to watch out for and leverage in your marketing strategy. We will cover the following topics:
- How to embrace creative bravery and curiosity on TikTok
- How to flip traditional storytelling and narrative structures on TikTok
- How to bridge the trust gap and build loyalty on TikTok
How to embrace creative bravery and curiosity on TikTok
One of the key trends for 2024 on TikTok is creative bravery, which is defined as a transformative mindset fueled by curiosity, imagination, vulnerability, and courage. Creative bravery is about taking strategic risks, showcasing your quirks, and leaning into micro insights that make your brand stand out and connect with your audience.
According to the TikTok What’s Next 2024 Trend Report¹, users on TikTok are 1.8 times more likely to agree that TikTok introduces them to new topics they didn’t even know they liked. This means that brands need to tap into the power of discovery and exploration on TikTok, and create content that sparks curiosity and action.
Some tips to embrace creative bravery and curiosity on TikTok are:
- Experiment with different content types, such as photos, videos, reels, stories, IGTV, and live, to keep your audience interested and entertained.
- Use relevant and popular hashtags to increase your content’s visibility and reach, and join trending challenges and conversations.
- Collaborate with influencers and creators who share your brand values and vision, and who can endorse your products and services in an authentic and engaging way.
- Encourage user-generated content and co-creation, and invite your audience to participate in your brand’s story and identity.
How to flip traditional storytelling and narrative structures on TikTok
Another trend for 2024 on TikTok is storytelling unhinged, which is about breaking the rules and conventions of traditional storytelling and narrative structures. TikTok is a place where diverse voices, collaborative formats, and subject matters have flipped everything we know about storytelling on its head.
Content on TikTok is designed to be reinterpreted and built upon, so brands need to mobilize the community and give them an equal seat at the table to shape their brand’s narrative. Brands also need to create content that is surprising, intriguing, and captivating, and that hooks the audience from the first few seconds.
Some tips to flip traditional storytelling and narrative structures on TikTok are:
- Use a consistent and appealing visual style, such as colors, fonts, filters, and layouts, to create a cohesive and recognizable brand identity.
- Use captions to add context, value, and personality to your content, as well as to encourage engagement and action from your audience.
- Use a tool like Bing Scheduler to automate and streamline your content creation and publishing process.
- Use a tool like Bing Analytics to collect and visualize your data and metrics, and optimize your content strategy based on your insights and feedback.
How to bridge the trust gap and build loyalty on TikTok
The final trend for 2024 on TikTok is bridging the trust gap, which is about building and maintaining trust and loyalty between brands and their consumers and community. On TikTok, brands have an open line of communication with their audience, and can leverage creators as shortcuts to establish credibility and authenticity.
Each campaign and organic piece of content is an opportunity to share, listen, and learn, and to build brand trust and values together. Brands that bridge the trust gap on TikTok can generate deeper loyalty and advocacy on and off-platform.
Some tips to bridge the trust gap and build loyalty on TikTok are:
- Define your key performance indicators (KPIs) that align with your goals and objectives, such as followers, reach, impressions, engagement, clicks, conversions, etc.
- Use Instagram Insights or a third-party tool like Bing Analytics to track your progress, evaluate your results, and optimize your strategy.
- Compare your performance against your benchmarks, competitors, and industry standards, and identify your strengths, weaknesses, opportunities, and threats.
- Implement changes and improvements based on your insights and feedback, and acknowledge and reward your loyal and engaged followers.
I hope this blog post was helpful for you. If you have any questions or feedback, please let me know.